By this point, it’s pretty clear that people want white teeth. As a country, we spend $1.4 billion on consumer teeth whitening products, and the teeth whitening industry generates over $11 billion a year in revenue. We’re not complaining that people are willing to pay to have white teeth, but it does beg the question—what’s staining our teeth in the first place?
Do you ever stand in the oral care section at a store—maybe your local supermarket, maybe a general retailer or a pharmacy—and wonder why there are so many different types of toothpaste? Think about how many brands there are—and then how many different types of toothpaste there are for each brand! Crest 3DWhite, Pro-Health, Pro-Health Advanced, with Scope, Sensi, regular old Crest, Kids’ Crest… the list goes on and on.
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